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ALDAU DEVELOPMENT MARKS 2019 WITH ITS FIRST MAJOR CORPORATE REBRANDING

April 1, 2022

ALDAU Development (ADD), a leading hotel, real estate and retail developer, underwent its first major corporate rebranding, aligning its three divisions under one umbrella with a remarkable vision. Currently ALDAU Development portfolio includes many business units consisting of hotels, F&B outlets, residential complexes and retail projects. The rebranding reflects the need of the brand to unify its presence and create intelligibility in communicating its values for stakeholders. The major changes includes stretching ALDAU Development into two major divisions: Hospitality and Real Estate, showcasing its unique contributions to each sectors and yet reflecting the core values of the master brand. Hence, the slogan was introduced to create a strong brand promise for ALDAU Development as the Best in Class Properties.

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