ALDAU Development Lights Up Hurghada with The First Edition Of ALDAU International Art Festival

Saturday 21 January 2023

In a blaze of color, ALDAU Development celebrated the first edition of ALDAU International Art Festival (AIAF) in the jewel of the Red Sea, Hurghada, held under the auspices of the Ministry of Tourism & Antiquities and the Red Sea Governorate, as an initiative to boost the tourism scene, value the importance of art and appreciate its role in our society to be a global destination for creators.

The festival was organized by ADD Art, an art subsidiary of ALDAU Development, member of Sami Saad Holding, with the presence of the Minister of Tourism and Antiquities, his Excellency Ahmed Issa, the Red Sea Governor, Major General Amr Hanafi and the Chairman of ALDAU Development, Eng. Bassel Sami Saad, during this special event, along with key personalities, influencers and media representatives.

The event unfolded with an enormous week-long art workshops from September 22nd until September 27th, at the ALDAU Art Promenade’s open gallery, with the participation of 40 national and international artists from Lithuania, Japan, the USA, Tunisia, and Egypt, among others, who featured an explosion of colors in all forms from painting to sculpture and other types of art.

Amongst the artists participating are: Ahmed Allam, Ahmed Saber, Al Hameem Al Mahy, Ali Mostafa, Alia Ahmed Eissa, Ammar Shiha, Antanas Obcarskas, Erik Kulmanov, Fatima Azimova, Fatma Abodoma, Fatma Salah, George Fadel, Hanan Ramadan, Hazem El Mestikway, Ibrahim Khatab, Katsu Shimmin, Leah Kay Manatis, Maram Walid, Margot Paris, Mark Butler, Mina Isaac, Mina Ossama, Mohamed Abd El-Hady, Mohammad Aljaloos, Mohamed Elmasry, Mohamed Elbehairy, Mostafa Rabie, Mourad M. Mourad, Najet Dhahbi, Nessrin Hassan, Noha Nagui Arafa, Nour Hussien Hassan Ali, Omar Senada, Othman Shihab, Sarvinoz Kosimova, Sherif William, Taha Nasr, Tasneem El-Meshad, Walid Ebeid and Walid Jahin.

The masterpieces were later presented at ALDAU Exhibition Hall from October 2nd until October 7th, highlighting the best work of the talented artists, inspired by their surroundings and their love for the art.

The closing ceremony concluded with a successful celebration under the stars, performed by the one and only legendary composer Omar Khairat.

“I am proud to officially announce the release of the first edition of the ALDAU International Art festival. This festival is under the auspices of the Ministry of Tourism and Antiquities, whom we’d like to thank for being true supporters of our establishments and initiatives.” highlighted Malak Shenouda, Head of Arts and Events at ALDAU Development Holding.

“This festival is the first of many art activations that ADD Art will be initiating to support artists by offering a platform for creative expression and a channel for the showcasing of art production through ALDAU Development’s properties, facilities, and network." Added Shenouda.

Head of Marketing, Mayada Abd El Motteleb, believes in the power of art and its integral part in our society.

“We are extremely honored to contribute to the local art scene and present the first edition to this inspiring community. In addition, we are very proud to have ALDAU International Art Festival listed under the Ministry of Tourism and Antiquities’ annual agenda for touristic events”. She said ALDAU Development continues to contribute to the importance of preserving and promoting art through continuous initiatives in Hurghada and Cairo that will soon make them a touristic hub for arts.


ALDAU Development, member of Sami Saad Holding, has pioneered in the delivery of best-in-class hospitality and residential properties in Egypt and abroad for the last twelve years. With its keen understanding of the market and its ground-breaking experience, ALDAU Development has successfully owned, developed, and managed the portfolio of award-winning resorts, hotels, conference center as well as residential & commercial projects.

ALDAU Development hospitality division currently operates in 3 destinations; the quality leading hospitality complex Steigenberger ALDAU Resort comprises of three 5-star deluxe properties in Hurghada, the contemporary Holiday Inn London west in London and the ultra-modern Hyatt Regency Cairo West in Cairo. ALDAU Development Real-estate division has earned an unparalleled reputation for bringing hospitality excellence into residential & commercial projects including ALDAU Heights, ALDAU Strand both residential compounds launched in 2015 & 2016 respectively. As for the commercial projects; ALDAU Village mall in Hurghada & C’West in Cairo. In addition to our new upcoming project Cairo West Residence.